|
  |
|
|
How to achieve viral video success
By Damian Nicolaou of Lightning Bug viral advertising
Viral advertising and marketing campaigns are now acknowledged as one of the most effective (and cost effective) methods of spreading your company's message. Whether you are trying to build brand recognition, change consumer perceptions of your organisation or simply promote a product viral video is one of the most cost efficient ways to do it. But how can you ensure your viral efforts result in millions of views rather than tens? Well, according to top Google executive Gokul Rajaram the answer is simple... don't try! He actively counsels against strategic approaches to YouTube success, instead advocating regular uploads of new content - post videos, more videos and even more videos. The logic is that regular doses of new content serve to attract interest, build a following and engage the online community. Other advice YouTube are prepared to give is:
Make your video stand out from the crowd (obviously!) Choose the category you place it in carefully, a well placed video will score higher ratings than an inappropriately placed one. Write a good description for it, in complete sentences. Well, now you know you've got no excuse not to succeed.
|
Contributor's Note
Lightning Bug is a British viral advertising and marketing agency based in London. Lightning Bug specialise in viral video and have extensive experience of producing successful large scale viral campaigns on small scale budgets. In addition to producing virals Lightning Bug also have a staff of talented writers with experience of writing in various styles, from web to radio, corporate to glossy magazine.
|
|
Lightning Bug corporate site
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
I thought of doing this, but to go viral it would probably in my case have to be something humorous and probably awful as well. It seems to me that videos that go viral have to be different - either exceptionally good and different, or horribly bad - but still different.
The copyright for this content entitled "How to achieve viral video success" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
 |
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
